How Professional Photography Can Generate High-Quality Leads for Your Remodeling Business
Looking to generate some high-quality leads for your home remodeling, kitchen design, or architecture business? Chances are you have some great past projects that you would love to show off, but you may only have poor quality cell-phone pictures to share. Even with a good cell phone, that can take high-quality pictures, having a professional photographer’s expertise on the job for truly outstanding projects is a must.
Show not tell
Remodelers Advantage says that one of the must-haves to generate high-quality remodeling leads is to “show, not tell” with your marketing. This involves the use of professional, high-quality photos on your website, social media, and online business listings. Having a strong portfolio of projects with high-quality photography gives potential customers an understanding of the quality of your work.
Your projects deserve professional photography
Of course, before-and-after photos are great to have of any substantial design or remodeling project. You’ll also want more photos of particular details, such as cabinet hardware, stand-out lighting and/or plumbing fixtures, and any custom woodworking that may have been done. You may even want to have a short video walkthrough of the space, especially in rooms such as kitchens.
Professional photography is used in plenty of industries to show off their products. Your company’s projects are your product, so be sure to give it the best possible exposure by using professional photography on every one of your projects.